Based in Brisbane, Australian wagering site Bookmaker, flew under the radar somewhat until their takeover by Ladbrokes in 2013. The operation is now owned by Ladbrokes Digital Australia Pty Ltd and licensed and regulated by the Northern Territory government. The acquisition by Ladbrokes provided a nice boon for Bookmaker’s reputation and backing. Previously, they were known for providing two quintessential qualities: they provided a great value sign up bonus, and they provided the Best of the Best betting product. We are pleased to report that they still offer these two promotions as well as several more, making them a sound choice for anyone customer looking for immediate and consistent value from their betting agency.
$400 Welcome bonus
New members to Bookmaker can receive up to $400 worth of free bets when they deposit $400. Bonus details.
Bookmaker provides a few innovative horse racing products not commonly seen in Australia, like ‘Pick Your Own Odds’ and ‘Favourite vs Field’. Combined with their Visa card and great value racing bet types mean that there is are plenty of benefits to membership
New members with Bookmaker can cash in on their first deposit deal, whereby the betting site will match first deposits up to the value of $400. There are few limitations with the offer and it has long been one of the best welcome bonuses available in Australia.
Bookmaker.com.au does not offer a sign up bonus to NSW residents.
Live betting is available via phone or website and Bookmaker provides up to the minute scoring for in-play matches. Their suite of mobile apps makes it simple to check scores and place bets in thousands of markets. Their app is available on iPhone, iPad, or Android device.
Bookmaker’s promotions and features aren’t as prevalent as those provided by Ladbrokes. However, they do offer long running promotions that other bookmakers do not.
Perhaps the best feature of membership with bookmaker.com.au is their year-round availability of the best horse racing bet types in Australia. There was a time when only Luxbet and Bookmaker offered Best of the Best, more operators do so now, but it’s testament to their long-term commitment to delivering betting value to members.
If customers select the appropriate bet type in each instance, then the odds at Bookmaker will be better than those found elsewhere. For sports betting markets, their odds are similar to related wagering entities Ladbrokes and Betstar Australia.
Horse racing betting – For horse racing punters, Best of the Best is the ultimate betting product. Over time, the bet type will generate greater returns than any other. Bookmaker also offers a suite of other versatile products.
Past the Post guarantee – Not only does Bookmaker pay a dividend for horses that lose races on protest, they also return these winnings immediately after the race.
With nearly 30 different betting types available, Bookmaker has products to satisfy the pickiest of customers. Their win bets include Best of the Best, Bookmaker Tote, fixed price, MidTote, and starting price (SP). Some of their win bet types (like Victorian tote and TopTote) are only paid on selected meetings. The place bet types include Best Place, fixed price, MidTote, and default tote. They also have self-proclaimed exotic bet types, such as duet, daily double, exacta, MultiBet, and Quinella. This is by no means an exhaustive list, but suffice it to say that Bookmaker has all of the bases covered when it comes to betting types.
Past the post features
As is the case with most betting site operators, Bookmaker pays winning dividends for horses that finish first past the post, but subsequently lose the race on protest. However, they also pay any winnings immediately after the race and prior to correct weight being declared. This is most certainly a feature that most other bookmakers do not offer.
Betting with Bookmaker
Navigating the Bookmaker website is simple and efficient. This ease of use is not the expense at the design and look of the site, as it indeed a pleasing site to navigate. While they tend to be the preferred brand for experienced or large quantity betters, their minimum bet is a mere 50 cents. Their ‘Quick Bet’ feature also allows members to place a bet in three clicks.
Sportsbook and racing markets
The sportsbook is laid out in a clean and neat manner, Bookmaker lists the categories and even the number of events available. This user-friendly interface helps punters navigate their extensive sportsbook, which features popular sports like: American football, boxing, basketball, and cricket to more less-fancied markets such as esports, politics, surfing, and current affairs.
Bookmaker’s customer service department makes it simple to make contact directly via their website. In addition, they offer a 24/7 betting hotline and a customer service line that operates seven days a week from 9am until 11pm Australian Eastern Daylight Time (AEDT). For customers outside of Australia, international betting and customer service lines are also available.
By submitting an email enquiry
By phone (8am – 11pm): 1300 123 888
Direct email: email@example.com
Bookmaker review summary
Despite being a smaller, and also a relatively new player to the industry, Bookmaker remains a sound choice for customers looking for consistent value. Ladbrokes identified the success of their early foray into the Australian market so much so that they bought them. Now with the backing of a global gaming giant, they have secured the last remaining piece of the puzzle, security. Punters can now register and bet with confidence with one of the better, yet more unheralded bookmakers in Australia.