CrownBet Pty Ltd Review
Update August 2018: CrownBet has merged with William Hill to form BetEasy. Please read our BetEasy review for more information.
Australian corporate bookmaker CrownBet had operated in Australia since 2015. CrownBet Pty Ltd is a subsidiary of the publicly listed Crown Resorts Ltd corporation. They were regulated and licensed to operate in Australia by the Northern Territory government. CrownBet came into being via the takeover of the former Beteasy brand and license, in an ironic turn of events, CrownBet became BetEasy in August 2018. The CrownBet team was run by former Sportsbet CEO Matt Tripp. Tripp was an active player in the Beteasy operation and brought a wealth of expertise and experience to the CrownBet brand.
In the short period of time in which CrownBet operated, they captured the imagination of Australian sports fans. Through some aggressive promotions and marketing activities, CrownBet enjoyed great brand awareness whilst also providing a valuable and ever-growing service to its members.