Ladbrokes review

Ladbrokes is a global leader in the bookmaking industry. They service the Australian market from their offices in Sydney, Brisbane, and Melbourne. Their global headquarters operate out of the United Kingdom and they employ over 15,000 people in five different countries. Founded in 1886, there is no one more experienced in bookmaking today. They have grown exponentially in new and developing markets, including Australia. was created via the acquisition of local brands Betstar and back in 2013. These acquisitions were significant in that it provided Ladbrokes with a license from the Norfolk Island Gaming Authority, allowing it to legally operate in Australia. We note that Ladbrokes is now licensed and regulated by the Northern Territory government.

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Visit Ladbrokes to register a new account.

Our evaluation of Ladbrokes’ services

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User Rating: 3.58 ( 3 votes)

There are some great benefits associated with Ladbrokes membership. These include the Ladbrokes card and Best of the Best.

Ladbrokes provides one of the better mobile betting platforms of all the agencies operating in Australia. Their app allows full functionality of the site. Better still, it’s quick and easy to use.

Ladbrokes no longer offers event-specific promotions their eligible members.

Ladbrokes offer competitive racing products including: Best Tote, Starting Price, Top Fluctuation and Best of the Best. They also provide exotic betting choices for most thoroughbred meets.

We are pleased to report that Ladbrokes offers some of the most competitive odds on a day-to-day basis. The Best of the Best product cementS their industry position in this regard.

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Average rating:  
 1 reviews
by Jack on Ladbrokes
Rude con artists

Disgusting company. Rang me for a bonus bet offer and left a message on my phone for me to call back. I called them back and wanted to accept the offer and they said it was for a different account on the same phone number!! Been a loyal customer for a few years now and got a rude prick on the phone who said it wasn’t his problem. Rude, abrupt and didn’t give a stuff. Closed account


Ladbrokes membership features

Ladbrokes card – The Ladbrokes debit card allows members to pay for purchases and withdraw funds from an ATM straight from their account.
Best of the Best – Members are able to place bets on metropolitan race meets using the Best of the Best product.
A global company – Bet with confidence as Ladbrokes Australia has the backing of a global gaming giant.

The Ladbrokes ATM card

Like many of the top betting agencies, Ladbrokes now issues a debit card to interested members. The card allows a member to withdraw any winnings instantly, and spend them to purchase goods and services via a simple swipe of the card. The card operates much the same as a traditional debit or savings card.

Ladbrokes debit card

Bet quiz and novelty betting

The Ladbrokes bet quiz makes for an entertaining and novel way to wager. The regular quizzes are topical. A few yes or no questions, such as “Will Queensland be the first team to score a penalty goal in the State of Origin series?” prompt the member to predict the outcome of an upcoming event. Ladbrokes also fields markets for many of the topics covered in the bet quiz. Punters can place bets in categories such as awards, current affairs, entertainment, financial, music, royalty, and TV & specials.

Ladbrokes bet quiz feature

Interface and navigation

Ladbrokes takes take pride in innovation. In fact, they proclaim themselves “Australia’s most innovative bookmaker” in no uncertain terms. To that end, they have put an emphasis on their online experience. They have tailored their software and website for the local Australian market and subsequently deliver a seamless user experience. Upcoming events are clearly visible and placing a bet is simple and uncomplicated. However, they now face stiff competition from new betting agency PlayUp, whose website delivers a superior all-round experience, and award-winning bookmaker Unibet, whose website interface has long been lauded by the international gaming industry.

Sports betting markets

The A to Z list of sports on Ladbroke’s dedicated sports betting page is comprehensive. They include matches in volleyball, mixed martial arts (MMA), American football, golf, handball, soccer, Australian Rules, ice hockey, surfing, a variety of racing categories, Gaelic sports, basketball, eSports, darts, tennis, cycling, baseball, futsal, and both league and union rugby. Ladbrokes is able to offer Australian sports fans an abundance of British and European markets thanks to their roots in the UK.

Racing markets

Ladbrokes horse racing interface delivers a quality experience for both the novice and shrewd punter. Selecting the most suitable bet type is an important part of horse racing betting, and the selection is made easier thanks to the superior navigation of the racing section of the website.

Contacting Ladbrokes

Contacting Ladbrokes Australia directly is a pleasantly uncomplicated process. They host a customer support line seven days a week, along with a 24/7 betting line for each jurisdiction in which they operate. In the spirit of innovation, live chat is also available for quick support. Submitting a support ticket or inquiry is a one-click process from their website.

  • Live chat
  • By submitting a support ticket
  • By phone (24 hours a day): 1300 523 276
  • By email:

Deposits and withdrawals

Ladbrokes customers will find it easy to make deposits and withdraw winnings. They allow debit and credit cards from Visa or MasterCard, along with ewallets and other options like PayPal, Poli, Cash-In, and Flexepin. Their credit card verification system makes sure your payment information stays secure.

Ladbrokes deposit options icon

In summary

Ladbrokes is a thoroughly reputable operator in the global betting industry, and have now established a strong foothold in the Australian market. Our review factors in bet types, value-added services, member features and reliability. In all assessable areas of their business, they rate very highly amongst their Australian counterparts.