PlayUp: Australia’s newest bookmaker

PlayUp is Australia’s newest betting site. The PlayUp brand launched late in 2019 and is the culmination of the former Mad Bookie, TopBetta and ClassicBet businesses. Licensed by the Northern Territory Racing Commission, PlayUp operates from offices in Sydney and is 100% Australian owned. PlayUp is owned by the PlayUp Interactive Pty Ltd, the same owner of the aforementioned former bookmakers.

Though it is early days for PlayUp, there are a number of reasons why you should consider registering an account with them. You can gain access to industry best betting products like Best of the Best. The promotions available with PlayUp are competitive with the very best betting agencies. Residents of New South Wales and Western Australia cannot participate in PlayUp’s promotions. PlayUp takes security and responsible gambling as seriously as Australia’s best betting sites, meaning that you can bet in a safe and secure online environment.

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Register with Australia’s newest bookmaker.

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Our review snapshot of PlayUp


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User Rating: 3.58 ( 3 votes)

PlayUp provides a number of membership benefits including: top betting products and personal account features.

The PlayUp App is available to download for free. It is easy to use and the design and navigation is in keeping with the high-performing website.

You must be from an eligible state to be able to access the promotions available with PlayUp.

PlayUp offers the Best of the Best on metropolitan race meets, Top Fluc, Best Tote and Quaddie bets on race meets.

Across all betting market, PlayUp offers odds that are consistent and competitive with most Australian betting agencies.

User reviews

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Average rating:  
 1 reviews
by Paul on PlayUp
Good new bookie

Good new site to bet on. Been on there 3 or 4 weeks now and liking it so far, mostly been betting on horse racing and greyhounds


Membership features

A new bookmaker! – PlayUp is the newest bookmaker in Australia. It may be time to freshen things up!
Betting products – A suite of top betting products are available daily.
Best of the Best – PlayUp’s Best of the Best Premium product is available on major Saturday and Wednesday meets.

Best of the Best

PlayUp offers the Best of the Best horse racing product on all metropolitan horse racing meets. This is one of the best horse racing bet types available and is only rivalled by some of Bet365 Australia betting products, and the generous odds available with Betfair.

PlayUp fantasy sports


TopBetta, one of the brands that merged to form PlayUp, used to provide fantasy tournament betting to its members. Fantasy betting is available with PlayUp, but it’s through their sister brand DraftStars. DraftStars is owned by the PlayUp Limited group and you can access fantasy betting with them via the main menu on the PlayUp website. website


The PlayUp website is efficient, easy to navigate and pleasing on the eye. The benefit of being the newest betting agency in Australia is that the PlayUp website is built with the latest technology.

PlayUp sports betting

You will find that PlayUp features as many sports and betting markets as the top bookmakers like Sportsbet. Line betting is a particular strength of the new bookmaker, and you will find the best value sports betting lines available in Australia.

Horse racing bet types

We rate the horse racing bet types available with PlayUp higher than those offered by both Sportsbet and Unibet. The reason is that you can regularly access Best of the Best, Top Fluctuation and the Best Tote products.

PlayUp contact details

You can contact PlayUp for support from 7am to midnight every day. You can reach a support officer via telephone, live chat or email. If you wan to place a bet with PlayUp, you can do 24 hours a day via the 1800 888 001 telephone number.

  • Phone betting 24 hours: 1800 888 001
  • Support via live chat: 7am – Midnight
  • Support via email:
  • Telephone support: 1800 752 987


Deposits and withdrawals

A number of deposit methods are available with PlayUp including:

  • Credit and Debit cards
  • Bank transfer
  • Poli
  • BPay

Withdrawals are processed on weekdays and so long as your request is received by 11am it will be tended to on that day. Like most agencies, your account must be verified before you can withdraw funds from PlayUp.

PlayUp deposit options icon

PlayUp FAQs

Is PlayUp Australian owned?

Yes. PlayUp is 100% Australian owned and operated.

Does PlayUp offer a sign up bonus?

No. In line with Australian legislation, PlayUp does not offer a deposit sign up bonus.

Can I bet live with PlayUp?

Yes. You can bet live via telephone by calling 1800 888 001.

How can I register a new account with PlayUp?

You can register a new account with PlayUp here.