Sportsbet review

Established in 1993, Sportsbet has been operating in Australia for over 20 years. They have withstood the test of time and not only survived, but flourished. Today, Sportsbet is the largest corporate bookmaker in Australia. The Irish powerhouse bookmaker Paddy Power invested in the company back in 2009; a few years later, they upped the ante and completed the acquisition of Sportsbet, in an effort to further expand their reach into the Australian betting market. Currently, Sportsbet is headquartered in Melbourne, Australia and boasts over 250 employees. They have effectively established a brand that speaks the language of Australian punters, which along with their penchant for delivering promotions and bonuses, has contributed markedly to their success in Australia.


Overview and rating of Sportsbet

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User Rating: 3.58 ( 3 votes)

There are numerous benefits associated with a Sportsbet account, these include: free live streaming of sports, a horse racing black book service, free tipping competitions, and fair-go refunds.

Both the Sportsbet app and android provide an efficient and pleasurable experience for members. More than 50% of member transactions are placed using these devices.

There is an abundance of promotions on offer every week from the best Australian betting agencies. Along with CrownBet, Sportsbet is a leader in this space, offering eligible members bet promotions each week.

Sportsbet provide an array of horse racing and sports betting products. Racing goers will rely on the Top Fluctuation and Tope Tote Plus to deliver maximum value. Asute punters should recognise that unlike major rival Ladbrokes, they do not provide the Best of the Best product.

Years ago, Sportsbet lagged behind their competitors in terms of delivering the best value odds. This is no longer the case, their AFL odds are as competitive as any other bookmaker. They also provide regular fixed odds price boosts.

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Membership highlights

Fair go policy – Sportsbet often refund customers’ bets where extraordinary circumstances have resulted in their selection not being given a fair chance to win.

Why cash-back promotions are better

For all sports, especially, the AFL and NRL, Sportsbet will regularly provide an array of cash-back promotions for losing bets, should something occur in those matches to trigger the refund. The refunds are paid back in cash, with no restrictions placed on their future use, the funds can even be withdrawn immediately should the member choose to do so. Many of Sportsbet’s promotions are refunded in cash as opposed to supplying a bonus bet.

Sportsbet cash back specials graphic

Sportsbet cash-out

Sportsbet was the pioneer of a relatively new feature in Australian bookmaking. The cash-out service allows members to receive their bet stake back on any bet that hasn’t yet been settled. Members can take advantage of this feature when the price of their selection shortens, they can cash-out the bet and turn a profit without taking on the risk of the original wager. The product is popular with multi-bets where significant value can be redeemed from bets not fully settled. Whilst Sportsbet was the first bookmaker to offer a cash out feature, now many agencies have since followed suit, including key rival CrownBet.

Sportsbet cash out product

Astoundingly fair policies

Sportsbet understands the struggle and frustration of the punter who has been robbed. They have gone above and beyond to ensure fairness and to “give punters a fair go,”. Their justice refunds payout members that are victims of extraordinary circumstances, such as a Brownlow Medal favourite becoming ineligible due to suspension. They even pay out cash early for bets that are considered a lock, sometimes at the expense of their bottom line, if the selection subsequently loses. Add these policies to the industry standard protest payouts on racing bets, and you have one heck of a fair go with Sportsbet.

Sportsbet's fair go policy

Betting with Sportsbet invests heavily in its online presence. They feature the latest technologies to help members get the most out of their experience. Website features include: live in-game betting, a suite of mobile apps, a free black book service, the cash-out feature and the Sportsbet Cash Card. that gives members instant access to their winnings. Whether it be navigating their sportsbook via the app, or the desktop site, Sportsbet provides an online wagering experience that is second-to-none.

Sports betting

The Paddy Power acquisition has allowed Sportsbet to provide their members with access to thousands of international sports and racing markets, not previously available to Australian customers. Sports betting categories include: AFL, American football, athletics, baseball, boxing, bowls, Australian basketball, cycling, cricket, darts, electronic sports, Gaelic football, golf, handball, hurling, ice hockey, MMA, motor racing, NRL, netball, Olympics, politics, rugby (both league and union), snooker, tennis, and water polo. Even chess fans will able to find a market on the latest tournament!


Not unlike their sports betting offerings, Sportsbet offers horse racing betting on many Australian and international meets. Markets are also provided on harness and greyhound racing. Sportsbet also provides a live racing section where members can stay up to the minute on the outcomes and bet in real time. The only let-down with their racing products is that they do not offer Best of the Best, whereas a bookmaker like Neds can offer customers a more complete suite of betting products..

Contacting Sportsbet

There are many ways members can communicate with a Sportsbet representative. They feature three separate lines – one for racing betting, sports betting, and customer service. They also provide email and live chat communication modes.

  • Live chat
  • Email support
  • By phone (24 hours a day): 1800 990 907

Sportsbet review summary

In evaluating the Sportsbet business, it is clear why they are Australia’s most popular bookmaker. The value delivered to members new and existing through sign up bonuses, weekly promotions plus the array sports betting features, allow us to confidently recommend them as a betting agency. They are competitive in every aspect of their service offering.