Mad Bookie promotions


On Monday 15th October 2019, Mad Bookie merged with the ClassicBet brand to form PlayUp. All former Mad Bookie promotions are now available with PlayUp.

Mad Bookie was already a member of the publicly listed PlayUp group of betting companies. If you’re an eligible, existing account holder of Mad Bookie, you can access the betting promotions made available with PlayUp. You can read our review to find out more about new betting site PlayUp.

Mad Bookie
Mad Bookie
Mad Bookie is now PlayUp. Register a new account today.



  • Register to become a new member with PlayUp.
  • Deposit some funds in order to place a bet.
  • Make sure you verify your account.


Mad Bookie highlights

  • Best of the Best is available for horse racing meets
  • Value-add features for members
  • Backed by an Australian public listed company

About Mad Bookie

Mad Bookie is owned by PlayUp Limited and was licensed and regulated by the Northern Territory government. Despite their low profile, Mad Bookie account holders enjoyed some of the most competitive horse racing betting products in Australia during their operation. For eligible account holders any regular betting promotions available with Mad Bookie can now be found with PlayUp.