William Hill promotions

With restrictions on sign up free bets in place in many states, Free Bettor understands the importance of being able to redeem value through existing customer promotions. The good bookmakers recognise it too, and in the case of William Hill, they are happy to provide specials to their clientele in a bid to satisfy and reward them. William Hill's promotions are more lucrative than most bookmakers because many of their offers are cash back refunds. We publish all of these latest betting offers from the bookmaking powerhouse. In addition to the event specific promotions, William Hill also offers a host of everyday discounts to their members, we publish the details of these too.

Please note that the promotions below are not available to NSW residents unless stated.

Live William Hill promotions

World Cup first goal scorer special

  • All World Cup matches
  • Losing 1st goal bets
  • Refunded if player scores



Refer a friend

Existing members that invite a friend to join William Hill, will receive a $100 cash bonus should their acquaintance go on to register a new account with the corporate bookmaker. It’s way of saying thank you for the new business. The new member will also be eligible for the sign up bonus from William Hill, so it can result in a win-win situation for both the referring member and the new customer.


William Hill refer a friend bonus graphic

Multi Insurance

William Hill offers its Multi Insurance special on a variety of sports. Members that place a losing multi bet of 5 legs or more, will have their stake returned if just one leg of the wager loses. The maximum refund is $50. Also part of the Multi Insurance deal is a tiered bonus based on how many legs are included in the multi bet. A premium of up to 40% will be added to multi wagers that combine 12 or more legs.

William Hill multi insurance product

Race Insurance

Race Insurance is a new innovation developed by William Hill. It allows bettors to tick the ‘Insurance’ box when placing a horse racing bet and receive their cash back if their runner finishes 2nd or 3rd. However, the odds of the runner reduce somewhat. For example, a runner at odds of $14 will likely be reduced to a price of $10. It is nonetheless a terrific innovation with great application for the well researched racing analyst.

William Hill race insurance product

“William Hill are particularly aggressive with regard to customer promotions, which is all the better if you happen to be a member”.

Some background on William Hill

William Hill officially launched operations in Australia in 2015 after acquiring some local betting brands. Whilst still relatively fresh on the scene, they have displayed a commitment to both new customers and existing members by offering some valuable betting specials. There are many other benefits associated with membership which are covered in our review and rating of their service offering.